D.E.W.I.T. Information Technologies Web Site Consulting and Design...Special 5 Page Web Site $349...Business InfoCard $90!

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D.E.W.I.T. Information Technologies Web Site 
Consulting and Design

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Nowadays, it seems like almost everyone has a computer or access to the Internet and their own website. Are you going to become extinct by losing customers to your competition who sells worldwide via their website, or will you finally decide to jump into the game and compete with the corporate world? Perhaps you already have a site but it's not doing justice to you or your company. Will you take a passive stance with your future or will you do something about it now?

It's time to get off that chair and hire a professional to give your company that perfect image you are looking for. But where do you begin to find this professional, especially in an online jungle full of web design companies? How do you know if the one you select will do justice with your site? The following list of things to look for will help you choose the right designer.

1. Do they have a portfolio? Unless you want to be a designers test subject, make sure they have some experience behind them.  See thevirtualgallery, stolenracecar.com, expos4products, and eye4products

2. How is their response time? This is vital to the success of your site. Make note of their choice of response (email, phone, fax, instant messenger, chat) and how quickly they can respond to your inquiries. If you prefer to do business over the phone and the designer doesn't, then it's probably best to move on to your next
Our special web site is up and on line with in 5 working days if it is a new domain name. If it is a transfer to our hosting we have to wait for the domain transfer and then we have your site up that day.

3. Do they have a contract? Everything should always be put down in writing, but before you sign anything, make sure you read the entire contract, including all the fine print. If you have any questions on anything, ASK! Don't sign a contract unless you understand everything in it. Yes we use a standard contract.
This allows both us to ad or delete items that we need to have a good business relationship.

4. Do they use templates or originals? You don't want your site to look like someone else's. You want original creations, something your company can be proud of.  We have 6 templates for our web special of $349.00 for you to chose from.  We also have hundreds of more to chose from for an additional fee.

5. How reasonable are their prices? Make sure you get what you pay for and if you are on a budget, that the designer you choose won't exceed it.  We tell you first what the charges will be for what you want and we stick to it.  If you want changes then we tell you what those changes will cost before we make them.

6. Will they promote your site? Promoting is key to your site succeeding. If you aren't sure where to begin, then it's best to find a designer that knows how to promote the sites they work on.  We provide you with a free promotion service provided by Netscape.  If you want a professional program we will help you get started.  We do search engine placement and it is done right!

7. How big is their company? Are they a two-man operation with 50 current clients, or do they have ten employees who work on a handful of sites? The size of their company and client list is an important factor when it comes to hiring the right designer.  We are a normal small business but with vast contacts that provide us and you with the best service.  Our clients range from companies with $30 million annual sales to small companies like Scrapbookcamp.com  

8. Can they do everything you want? If you want a Flash intro or a database-driven site, then you need to make sure the designer you choose can provide for you.  Yes see Net Detective

9. Are they willing to meet reasonable deadlines? If you need your site done by a certain date, can the designer you choose get it done by then? Given all the facts and Dates we tell you up front when we will hah your site up and in working order.

10. Is the designer willing to help and suggest their own ideas, or do they just plod along blindly hoping they got everything you want? It's always best to find a designer that has some ideas of their own, but that knows their limits and won't insist something be done a certain way if that's not what you want. We want you to secede so we will help you...most of the time for free, but on major changes we will charge a fee for our service and we will tell you up front.

We have made it our mission to strive to achieve the results you our clients imagine.  Let us help create a workable business plan to maximize your business expertise and our knowledge of the Internet in bringing your ideas for a Web Page or Site to reality.  Again we have the methods and the technology to put your ideas online now. 

Some of these items might seem like ordinary things to look for, but sometimes we forget about the simplest of things. Keep this list with you when looking for a web designer and you should find the right one to create your site.

Not Every Small Business Needs a Web Site.

The very busy owner of a home remodeling  business he's fully booked for the next three months tells me he's not interested in hiring employees and growing into a multi-person company. He just wants enough work to earn a good living, and he has plenty of work. His business grows by word-of-mouth. Customers don't need to find his office; he works at their homes. If ever there was a business that did not need a Web site, this was it.

Maybe "no" . . .

I've heard many small-business owners say they think they "should" get a Web site. They're not quite sure what they will do with it, but they've been told they should have one.

In most cases, they're right. A Web site can be an important marketing tool for almost every small business, but there are a few exceptions.

If you have as many customers as your business can handle and you have no desire to grow larger (as with our remodeling contractor), then there's no point in marketing on the Web.

Alternately, if you are really certain that potential customers won't use the Internet to find your product or service, then you can safely skip the Web. One example might be a convenience store, where drive-by awareness literally drives all customer traffic. For most businesses, that assumption is getting tougher to make, at least in the United States, where 158 million people have Internet access.

Usually, a big "yes"

There's no question that a Web site is more mission-critical for some businesses than others. Companies trying to reach customers in different locations (think hotels or tourist attractions) or who have products that can be shipped to customers far away (think flowers, handmade dolls, telephones, etc.) obviously need to have an online presence.

But local businesses (dry cleaners or shoe repair shops, for example) also can benefit from a Web site that shows their location, lists their services or offers special promotions.

And woe to those who think they don't need a compelling Web site because they serve other businesses rather than retail consumers. Many businesses search for new suppliers online and order from them that way, too.

In short, if you want more customers, you should be online, regardless of your industry.

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Your online marketing tool

For most small businesses, a Web site is rapidly becoming a basic requirement of a marketing plan. A site can help you reach one or more of the following goals:

  • Help customers find you in the offline world your office, your storefront, your phone number.

  • Persuade customers that you have the right service or product for them.

  • Sell products online, even across different marketplaces, to retail customers or other businesses.

  • Share relevant business information and special offers with customers.

  • Show pictures of completed projects

  • Offer testimonials of satisfied customers

Read on for some tips on how your Web site can deliver on those goals, and for a look at some small-business Web sites that really work.

A simple site helps customers find you...

The simplest possible Web presence is a five-page site that tells people how to find your business in the "real" world. It should include:

  • A good Web address that relates to your company name.

  • Your business address, complete with directions and a good map.

  • Your business phone number, along with fax numbers if relevant.

  • Who to contact in case of an emergency

  • Hours of operation.

  • A clear and enticing description of what your business offers to customers.

  • Pictures of products or services offered

This simple Web presence is most appropriate for businesses that serve local customers (a dry cleaner, doctor's office or plumber, for example) and that aren't actively looking to expand their customer base (as with a fully booked dental practice).

You can create a simple, one-page Web site by using services like eye4products Business InfoCard. It includes eye4 e-mail service, so you can have a e-mail address (yourname@eye4.every1.net, rather than using your ISP (JoesCoffee@msn.com) as your address.

For better marketing, create an expansive site

If you're interested in active marketing for your business, you can expand your Web site to make it a more robust online marketing tool.

In this scenario, the Web site's job is to convince customers to take that next step: Buy the product online, call you to place an order or set up an appointment, or drive to your office or storefront. Your site is essentially your online marketing brochure, one that's more effective than a printed marketing piece. Web sites enable customers to dig deep into the information they care about, without overwhelming them with the stuff they don't want or need to know. That's hard to pull off in a paper brochure.

You can approach crafting the Web site as you would any other marketing brochure. Use color, graphics, photos and words to get across four key things about your business:

  • What you provide for customers.

  • What kind of customers you focus on and can serve best.

  • How your business is unique from others who provide the same product or service, so customers can decide if your solution is the right one for them.

  • The personality or brand essence of your business what your company stands for.

For more tips on how to design an effective Web site, check out two other columns, "6 ways to rev up your Web site" and "Spice up your Web site."

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A site that draws customers: Doctorkid.com

Take a look at the Web site for the San Diego Pediatric Dental Group. The site does a great job of conveying what you need to know about the practice: The front page tells you what the group does (pediatric dentistry and orthodontics) and which customers it focuses on (infants, children, teens). It also tells you what is unique about the practice: It's fun and comfortable. The design of the site itself is fun, with a glowing rocket ship and space theme, and the front page tells you it offers children's videos and Nintendo games. Dr. Dixon says the theme of the Web site continues a space theme that began in the group's office decor. "Parents feel good coming into the office; so do the kids," he says, and the Web site is designed to create that same sense of fun and ease.

As you tour the site, you see photos of each dentist; all are smiling and look relaxed and pleasant. They aren't wearing white smocks or uniforms, just informal suits or street clothes. The site could benefit from a map showing how to find their offices and some information about office hours, but overall, it does a great job of creating a compelling view of the kind of practice it is.

A site for manufacturers: Spring-Fill.com

You don't need to be in a consumer or retail business to reap the benefits of a Web site. Your customer could be another business looking to the Web for products and services.


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Vermont-based Spring-Fill, a wholesale business selling decorative shredded packaging materials, has put together a Web site that's very clear about what the business produces (decorative packaging fill) and the target customers (packaging distribution companies, particularly those selling to florists) it serves. The site explains what is unique about the products (they specialize in finely shredded decorative fill materials that can be customized for your business), gives clear photos and product descriptions and tells potential customers how to contact them. Spring-Fill's Abdool Khan says the site was created about two years ago to augment their marketing efforts at trade shows and through direct mail.

While you don't get quite as much sense of personality from this site, that's typical for many wholesale businesses, whose sites put less focus on brand essence than do businesses that sell directly to consumers. (I'm not sure I agree with that strategy, mind you, but it does seem to be common.) Nevertheless, you do get a clear sense of what is unique and compelling about Spring-Fill's product line, and distributors can figure out how to reach them easily.

So yes, for good reasons

Unless you have all the customers you can handle, a Web site can be a good marketing investment. Find a domain name that's appropriate for your business and beef up your marketing arsenal with a compelling Web site.



D.E.W.I.T. Information Technologies Web Site 
Consulting and Design

Offers Complete do it yourself search engine placement 

Invaluable tool to save you time and to help build traffic to your web site. 
Reports your site's search positions and then helps you improve them.  
Very easy to use.

D.E.W.I.T. Information Technologies Web Site 
Consulting and Design

Offers Complete Shopping Cart eCommerce 
system for as low as $70.00 per month


Call 818-886-3394 Now!

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